ROME- Venice officials on Thursday revealed a trial initiative to charge day-trippers 5 euros ($5.45) each to enter the delicate lagoon city on peak weekends next year in an attempt to decrease congestion, promote longer trips and enhance the quality of life for inhabitants.
The implementation of the visitor “contribution” scheme comes after Venice, a UNESCO World Heritage site, nearly evaded being put on the U.N. agency’s danger list earlier this year because of the harm that overtourism was having on its sensitive environment. Member states highlighted the planned increased entrance charge in opting to spare Venice from the list.
Venice Mayor Luigi Brugnaro reiterated Thursday that the charge is neither a new tourist tax or an effort to bring in more income. Rather, he added, it is a first-of-its-kind experiment in controlling tourist flows at one of the world’s most-visited sites by rewarding tourists to avoid high-traffic hours and come on other days.
“Our goal is to make a better livable city,” he said during a press conference unveiling the trial initiative.
In total, 29 days from April to mid-July – which include most weekends – will be subject to the day-tripper cost during peak hours from 8:30 a.m. until 4 p.m., meaning people who come into Venice for supper or a performance won’t have to pay.
Numerous exceptions exist, such as those for workers, students, residents, and visitors who are Venetian-born guests who have made hotel or other accommodation bookings.
A website called www.cda.ve.it will launch on January 16th, allowing tourists to “reserve” a day in Venice. After paying five euros, visitors get a QR code that must be scanned at seven different locations across the city, including the major train station, to gain entry.
When a visitor has a reservation, they input their hotel details and get a QR code to scan. They do not need to pay anything since the Venice lodging cost is already included in their hotel bill.
Venice, a city of tiny lanes, canals, and islands, has been attempting to reevaluate its relationship with tourists in a more sustainable manner while simultaneously trying to encourage its citizens to remain there since COVID-19 lockdowns severely damaged the city’s tourism business.
The constant flow of Venetians leaving the island for the mainland, along with pressure from UNESCO and environmentalists—who also succeeded in getting the government to forbid large cruise ships from passing St. Mark’s Square and the Giudecca canal—have pushed Venice to respond.
Given that they often spend more, longer-staying visitors have been identified by Venice as essential to its sustainability. Brugnaro said that the new day-tripper payment aims to better regulate tourism, not to prohibit it altogether. He admitted that there would likely be issues with the visiting program and that it would need to be changed. However, he declared that it was time to implement it after years of research and discussion.Read more
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